Ag biz a natural spinoff for Rose Valley farm family

By Charlene Wirtz and Alison Squires

A new business has opened in Rose Valley this spring. ProSoils was started by the Prosko family, who all farm in the area, as an independent agricultural product retailer.

ProSoils opening day

The closing of the Richardson Pioneer Ponass Lake location, said general manager Daryl Michaluk, prompted the Proskos to start the business.

“As farmers in the area, we felt there was a demand, and an opportunity for us to expand our family business,” said Jeff Prosko, president of the new privately owned company.

Their goal is to provide agricultural service to the Rose Valley area, and they carry a full line of fertilizers, nutrients, seeding chemicals and other farming needs, and will provide custom application, spraying and other services.

They also plan to perform local trials of product, hold field days, and do some testing on their own farms, to provide the area with the best possible service.

“Our goal is to partner with producers and provide real value by offering services that will further grow producers’ businesses and help them to realize their full potential,” reads the mission statement.

When initially setting up the business plan, their industry overview stated that as an independent they cannot necessarily compete with larger companies on price. They firmly believe that their location as well as having the benefit of “offering services and hands-on relationships that larger companies cannot provide” is their edge to success.

The grand opening was held on April 25, open to all and attended by many local farmers and their families.

Prosoils ribbon-cutting

Cutting the ribbon at the ProSoils grand opening were, left to right: Jeff Prosko, holding daughter Harper Prosko, Rose Valley residents Adolph Halvorson and Don Rustad, and Daryl Michaluk.

“Small business brings more young people into the area and provides more options for the community, and that is what we are here for; we are building for the future,” Michaluk said in his welcoming speech.

Most recently, the site was the Rose Valley Agro Centre, Archerwill Co-op’s agro location. Well-known local producer Rick Prosko had purchased the property in 2002 and leased it to the Co-op until late last year when the family decided to run it privately.

The original business was opened in 1984 by Les Carpenter and Sherwin Petersen as Rose Valley Seed Cleaning. After Petersen left, Carpenter ran it until 1998 when he sold it to Humboldt Flour Mills, which in turn sold it to the Saskatchewan Wheat Pool. Prosko then bought it when the Pool put it up for sale.

Also involved with Jeff are his brother Joel as vice-president and sister Giselle (Prosko) McDermid, who covers marketing. General manager Daryl Michaluk is no stranger to the business, working for the Co-op for 16 years; he formerly ran the agro centre in the same location for Archerwill Co-op. Bringing experience to the front office is Charlotte Ross as receptionist; she worked for Les and Donna Carpenter at Rose Valley Seed Cleaning for 18 years.


The Prosko family and their staff at ProSoils are dedicated to helping local farmers. Left to right: Ebony Prosko, Jeff Prosko, Charlotte Ross, Daryl Michaluk, Joel Prosko, Harper Prosko with grandpa Rick Prosko, Donna Prosko, Reagan McDermid and Giselle (Prosko) McDermid.

Wadena News


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